The business landscape in Nigeria has changed significantly in the last few years, and digital transformation has been at the heart of it all. The rapid adoption of modern technology across the country has led to transformative changes in the way businesses get done and how customers are served.
What does it mean for a business to be digital?
Digital transformation of a business has much to do with embracing new ways of doing things, deploying innovative technologies and harnessing their potential to provide superior services and products. The idea is to use technology to reduce costs, make better business decisions and stay ahead of competitors. If a company isn’t leveraging tech to boost its brand image, increase profit margins or expand into new markets, it’s missing out on opportunities that can benefit it now—and in years to come.
For example, digital transformation could mean adopting mobile payment platforms to make transactions easier; building an online store so customers can purchase goods and services at any time; automating processes with artificial intelligence (AI) tools; partnering with social media influencers to spread awareness about your product or service; etc.
To be clear, we’re not talking about a Facebook page here. Businesses are increasingly using social media to reach customers and stay top of mind, but that’s only part of what it means to transform digitally.
The advantages of being digital in logistics & haulage
Digital innovation has dramatically changed transportation and logistics. Tech is helping companies respond faster to their customers, provide better service, and enhance their profit margins by optimizing their resources.
With a digital network, cargo hauliers have instant access to real-time information about each truck and available cargo to be transported. This means faster response time when booking cargo and better tracking to address potential delays before they occur. More and more logistics companies are equipping their fleet with telematics hardware so they can better monitor and manage vehicles. Data collected by these devices—such as miles driven, maintenance issues, idle time, and much more—can be accessed through an app on a company’s smartphone or computer.
How technology helps your logistics business grow
Use technology and digital innovation to identify new markets and transportation routes across Africa, helping you boost your business’s haulage capabilities. Moreover, use technology to improve communication within your organization, creating a streamlined workflow. By taking advantage of advanced tech tools that simplify daily tasks, transport companies can decrease costs and increase efficiency.
Like most businesses, yours is also collecting mountains of customer data, but the real benefit is optimizing this data for analysis that can drive your business forward. Digital transformation creates a system for gathering the right data and incorporating it fully for business intelligence at a higher level to produce consistent views of the customer journey, operations, production, finance, and business opportunities.
The role of data analysis in digital transformation
Data analysis has long been a critical part of day-to-day business operations and continues to become even more vital as a way to understand, manage and strategize over various issues.
Data analysis, when applied effectively, can provide business leaders with an immense amount of insight into their company and how to improve it.
Being able to predict customer trends, better manage supply chains and even make major decisions about strategy or product development will allow your logistics business to grow faster than your competitors who don’t take advantage of a similar technology or approach.
Conclusion
The question ‘what will your business look like in 2025?’ should be answered sooner rather than later. The pace of change is only going to accelerate, so it pays to get ready now.
Time and again, companies that embrace tech and digital innovation are being rewarded with bigger profits and international recognition for their business. But that can only happen if you begin transforming your business into a digitally-enabled enterprise today.